The ultimate solution to this thorny problem is HDMILA’s new online cable certification method.
Article source: Original
Author: Gu Hai
With the advent of a new generation of HDMI 2.1a specifications, HDMI technology has rolled up waves of application boom in the high-end audio and video market.
As of 2022, HDMI technology has gone through 20 years. After 20 years of rapid development, HDMI technology has become the dominant digital audio and video interface and data interface, which has been widely recognized by the upstream and downstream of the industry and end consumers. Data can prove all this, up to now, the cumulative shipment of HDMI equipment worldwide has reached nearly 11 billion units, and the TVs shipped in 2022 all use HDMI technology, and there are nearly 100,000 HDMI-related equipment manufacturers and brand owners.
The new HDMI 2.1a upgraded specification launched in early 2022 is at the forefront of the times.
1
HDMI 2.1a creates the ultra-high-definition standard
The HDMI 2.1 specification was introduced as early as January 2017, and during CES 2022, HDMILA brought a revised version of HDMI 2.1a, introducing SBTM’s source-based tone mapping function, which allows the source device to perform part of HDR mapping, further improving the visual experience brought by HDR.
Rob Tobias, CEO and President of HDMI License Management, said, “Major TV manufacturers today support key HDMI 2.1a features such as 4K@120hz, dynamic HDR, variable refresh rate (VRR), automatic low latency mode (ALLM) and enhanced audio return channel (eARC). “At the same time, the ultra-high-speed HDMI cable, which was launched 2 years ago, has been widely used worldwide and has supported all HDMI 2.1a functions.
RobTobias also said that large-screen TVs have also further driven the development of the HDMI market. More than 98% of large-screen TVs have introduced HDR, dynamic HDR, wide color gamut, higher refresh rates, and BT.2020 color space technology, which makes the popularity of high-specification HDMI cables faster. Large-screen TVs have also driven the rapid development of games, and the immersive audio and video experience of HDMI 2.1a specifications has also played a key role in this field.
The other level is 8K. RobTobias believes that 8K is progressing a little slower than expected, but its popularity is slowly accumulating. For example, HDMI 2.1a 8K TVs are coming to market, and these TVs have advanced artificial intelligence technology, dynamic HDR and ultra-bright screens. Incidentally, the market share of ultra-high-speed HDMI cables in both consumer and commercial fields will continue to grow.
2
Online cable certification extends genuine applicability
It is precisely because of the high popularity and high penetration rate of HDMI technology that some institutions and individuals have started crooked brains, resulting in many fake and shoddy HDMI cables constantly disrupting the market. A prominent problem is that although HDMILA adopts label certification and other methods to verify HDMI cables that meet the specifications, it has not been able to guarantee the legitimacy and standardization of its goods for online shopping with a large number of transactions, and consumers are often confused.
Now, the ultimate solution to this thorny problem is HDMILA’s new online cable certification method.
Brad Bramy, Vice President of Marketing and Operations at HDMI License Management, said: “Based on the verification banner on the website, consumers only need to verify the certification status, brand name, model and cable length of the HDMI cable purchased by simply verifying online before purchasing.
Brad Bramy further explained that if you see an HDMI banner on the website, click on it to connect to the certification interface, whether it is an ultra-high-speed HDMI cable or a high-quality high-speed HDMI cable has a “Congratulations” word, indicating that the cable is indeed verified, which will identify the brand, model number, length, type and other information to ensure that the purchase is a certified cable.
This verification method has also been highly recognized by the industry. “Most of our sales come from the web, and the new wire verification method allows consumers to easily verify our products before purchasing. Putting the verification step before the consumer gets the product can distinguish us from manufacturers who advertise falsely,” said James Li, CEO of Zeskit China.
3
The significance and update of certification specifications
In response to counterfeit products, RobTobias stressed that HDMILA has been working with customs authorities around the world to protect brands and trademarks, and has confiscated many HDMI products without permission.
He also said that manufacturers and distributors need to do business with licensed HDMI adopters, obtain HDMI specifications and test specifications, give ATC testing, and build a complete ecosystem to ensure that consumers get products that are compliant and have no interoperability issues. This is what certification specifications are all about.
Post time: Jan-29-2023